Job Description

In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Responsibilities:

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification

• Write, develop, and strategize online content production and scheduling

• Assist with crisis management, bad reviews, and negative news communications

• Generate, edit, publish, and share content daily

• Build meaningful connections and encourage community members through dialog and messaging

• Create and maintain company social media pages and profiles

• Moderate user-generated content and messages appropriately, based on company and community policies

• Create and implement social media marketing plan and editorial calendar

• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach